Excerpt for Blog Post: "L’Oreal Feria Compared: Surprising Brown Brilliance Showdown… Dye Magic Hair Color" We recently delve into L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, and are impressed by its versatility. The high-lift cool brown shade delivers rich depth while maintaining a natural shine, perfect for those wanting a subtle yet striking update. Our application was smooth, with the shimmer effect adding unexpected dimension post-color. While it masks grays effectively, we noticed slight brassiness after prolonged exposure, which could deter some users. Overall, Feria 61 Downtown Brown is a winner for its blend of cool-toned sophistication and long-lasting vibrancy. Worth trying for those seeking a balanced, shimmer-rich brown.