Joico Color Balance Purple vs Gold: Tested Shocking Blonde Fix We’ve long been on the hunt for a shampoo that truly neutralizes brassy yellow tones without stripping our cool blonde, and Joico Color Balance Purple has delivered. After weeks of use, we’re impressed with how effectively it lifts unwanted hues while boosting color vibrancy and shine. The infusion of rosehip oil and green tea extract leaves our hair feeling nourished, soft, and protected from UV damage, making it a standout choice for anyone maintaining a cool tone. While it’s primarily designed for blondes and grays, us brunettes with cooler undertones have found it surprisingly beneficial too. The scent is subtle—clean and botanical—without overwhelming. If you, like us, struggle with brassiness and seek a luxurious, effective fix, Joico Color Balance Purple is a must-try for color-cared-for hair.