L’Oreal Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown) We were intrigued by L’Oreal Feria’s promise of a "multi-faceted" hue. B61 Downtown Brown, labeled as "Hi-Lift Cool Brown," delivered more than we expected. The dye itself has a subtle shimmer, catching light in soft, iridescent waves. Applying it was a breeze—thanks to the smooth texture, we achieved a streak-free blend without harsh lines. The "hi-lift" aspect handled dark roots with surprising ease, lifting our natural tone to a cool-toned brown that avoided brassy undertones. Saturation was rich, with minimal fading over our first wash. We appreciated how versatile this shade was, lands looking effortlessly chic. Our doubts about "cool brown" overwhelming "downtown brown" were unwarranted—this color felt balanced and true to its name.